![Imágenes cortesía de Gucci.](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1501002843028-ADFSRGVLLT27MHVRU7NK/ke17ZwdGBToddI8pDm48kFvUuj4_aK8WvofS10AiTap7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1USUkzrbA3BfNqHIBY2kcbEgxM3jcdosT3GceIReIqEku_Geg01bK1HSMPa5zA_g1FQ/image-asset.jpeg)
![Imágenes cortesía de Gucci.](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1501002843028-ADFSRGVLLT27MHVRU7NK/ke17ZwdGBToddI8pDm48kFvUuj4_aK8WvofS10AiTap7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1USUkzrbA3BfNqHIBY2kcbEgxM3jcdosT3GceIReIqEku_Geg01bK1HSMPa5zA_g1FQ/image-asset.jpeg)
Imágenes cortesía de Gucci.
Por Daniel Zepeda
Fotografiada por Glen Luchford, la campaña gira su ideal imaginario en películas de ciencia ficción de los años cincuenta y sentar, así como en el cine de terror clásico. En ella podemos identificar personajes y escenarios de cintas como The Creature From The Black Lagoon y Forbidden Planet. La campaña está acompañada con un pequeño vídeo que complementa la vibra en la que se inspiró. Definitivamente Gucci lo hace muy bien –cuando hablamos de advertising–, evitando la pretensión miserabilista pero capturando el escapismo de una época en la que la gente realmente tiene algo para escapar. Quién sabe, quizás los extraterrestres nos salvarán de los presidentes no deseados.
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