![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315470761-F513VOVXEDN44CGYQSBI/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315470761-F513VOVXEDN44CGYQSBI/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)
All Saints
Por Mónica Morales
Lejos del retrato lúgubre que se ha hecho de la vida en nuestra ciudad –crimen, violencia, inseguridad—y de la postal pintoresca de un México tradicionalista, se sitúa la nueva campaña de AllSaints titulada “I love México City”. Will Beeder, el director creativo de la marca británica estuvo una semana en la ciudad, y de esos siete días surgieron un lookbook y un video, donde se captura la esencia de la urbe a través de la narrativa de los propios habitantes de ésta.
![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315711074-NYOE645RA9GE8YRHN5FZ/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315711074-NYOE645RA9GE8YRHN5FZ/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)
Motivada por el caos que predomina en la metrópoli, equiparable al sentir de Nueva York en los 80’s o Berlín en los 00’s, y que da paso a la creatividad, el fin de la campaña es capturar la energía de la juventud en este espacio. La ropa y la Ciudad se encuentran en un punto común, que permite que protagonista sea quien vive y experimenta ambas.
![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315730948-SBXKFSZLH9QAJVJPTOIC/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315730948-SBXKFSZLH9QAJVJPTOIC/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315892066-GV6DECCKDJ6D9M0IXCQV/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315892066-GV6DECCKDJ6D9M0IXCQV/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315919207-Z7SZL0IO0ZBACBXCM6Z2/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315919207-Z7SZL0IO0ZBACBXCM6Z2/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315927527-YHOMEG3EC9DKGNH0Y3FD/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)
![](https://images.squarespace-cdn.com/content/v1/581a34e7e4fcb5b1148dc4f3/1495315927527-YHOMEG3EC9DKGNH0Y3FD/ke17ZwdGBToddI8pDm48kFWxnDtCdRm2WA9rXcwtIYR7gQa3H78H3Y0txjaiv_0fDoOvxcdMmMKkDsyUqMSsMWxHk725yiiHCCLfrh8O1z5QPOohDIaIeljMHgDF5CVlOqpeNLcJ80NK65_fV7S1UcTSrQkGwCGRqSxozz07hWZrYGYYH8sg4qn8Lpf9k1pYMHPsat2_S1jaQY3SwdyaXg/image-asset.jpeg)